The global economy faces interconnected challenges such as environmental changes, evolving markets, and complex resource management issues, necessitating a comprehensive approach. “Marketing and Resource Management for Green Transitions in Economies” offers strategic solutions by exploring synergies and trade-offs among these challenges, guiding sustainable growth and resilience. This book provides accessible insights and practical guidance for businesses, governments, and societies transitioning to sustainable practices, making it essential for academics, practitioners, and policymakers. It aims to influence current and future practices in business and governance, contributing to a sustainable and resilient global economy.
Jean-Vasile Andrei, Mile Vasić, Chivu, L., Kuzman, B. (Editors) (2024), Marketing and Resource Management for Green Transitions in Economies, IGI Global, DOI: 10.4018/979-8-3693-3439-3